Risk & Business Analytics is a newly created division of RELX that provides customers with information-based analytics and decision tools that combine public and industry-specific content with advanced technology and algorithms to assist them in evaluating and predicting risk and enhancing operational efficiency. Phew.
OK, this was quite a complicated one.
The subject matter is a little dry and there are multiple subdivisions of the business. The EVP had to encompass all of the divisions while creating a unified brand for them to sit under. I also set out to make it a little more contemporary through nicely styled photography, smart colour palette and adding energy to the launch animations.
Client: Risk & Business Analytics
Role: Art direction
